How I Run My Business [and different ways you can run yours]
When I first started out in online business with my podcast, I felt like this would be kind of easy (now that I think about it, what a rookie mistake, but more on that later).
I started out with my podcast and connecting with entrepreneurs, influencers, and experts that I thought at first would be impossible to connect with.
To my surprise, it wasn’t. So I thought this would be easy all the way.
Don’t get me wrong, connecting with influencers and experts is pretty simple if you can do it right, but running and online business is a completely different thing.
So, when I started my podcast, the Box Of Inspirations Show, things were good. I didn’t even have a website and experts still wanted to be on my podcast. I had a flow.
The real struggle comes when you want to monetize everything. And when I say struggle I mean if you don’t have a strategy (which many of us don’t have starting out).
Now if you’ve been around for a while, you know that implementation is key.
Taking action is better than perfection.
But starting out… Oh everything is the exact opposite.
Let’s jump in time a little bit to today and how I run my business, what do I do, offer, and other stuff.
It’s easy to get caught up in all the different ways to monetize, all the experts telling you to do different things, but the key is to focus on a handful of things to do.
Don’t try to do everything when it comes to driving traffic, and don’t try to be a coach, create a product, plan a live event, while travelling around the world (well, if you have a team then that might be doable), but still pretty much work to do.
What I’m doing
Box Of Inspirations Show – This was my podcast that I started back then with a unique concept. It is time for the podcast to come back. This time it will be both video interviews on YouTube but also audio only in iTunes.
Relationship Marketing Summit – The virtual summit (online event) I hosted with 16 world-leading influencers an experts sharing their best strategies for creating valuable and profitable relationships, both online and offline.
Relationships To Revenue System – My flagship program on how to grow your email list, influence, and revenue with Joint Ventures. Speed is better than perfection, always.
Well, almost always. You want to move in the right direction of course, then it’s always better.
That’s what I help you with. Optimize your product and freebie, make it easy for others to promote you, have the necessary promotion material in place with a good promotion schedule, all the pages and tracking stuff in place, and more.
Next summit – I’m planning my next summit that’s on its way. I will update this section soon again.
What many don’t know is that I have a part time job as well (at least at the time I’m writing this).
Why, you may ask?
I’m a big believer in working hard to reach your goals. Gary Vaynerchuk talks a lot about hustle, which I know many of you appreciate, so do I.
I believe that with the extra money I earn from my part time job, it gives me more room to play in. I can invest in different tools and systems, drive more traffic, and improve my current products.
Now how you chose to do this is up to you, but having more opportunities will only be a positive thing.
So what could you do to grow your business, email list, traffic, revenue etc?
I’d like to share a few things with you, go through them and chose what fits you the best.
6 things to do to grow your business
Challenges are perfect for growing your email list, building great relationships, and quite easy to create.
Influencers such as Natalie Sisson and Nathalie Lussier have used challenges to grow an amazing community.
What this means is that you chose a topic, for example a blog challenge as Natalie Sisson did, record a short video with information for each day of the challenge (usually between 15-30 days) and include a task for each day.
This means that people sign up to your challenge to be part of it, you’ll invite them to a private facebook group where they will be able to ask questions and share their progress/blog posts, and when they challenge starts they will get an email with video each day with information and a task.
You can have a challenge with different topics. Blogging, list building, podcasting, daily emailing, daily FB live video, etc.
At the end of the challenge, you’ll have a bigger email list and community with targeted people that you can continue building on.
2. Virtual Summit
Oh they are extremely hot right now. You’ve seen me using them, and many experts are doing them as well.
The advantage with hosting a virtual summit is that you will grow your email list, grow your revenue, and have a new community of subscribers and customers that are very targeted.
The down side if you compare to challenges are that virtual summits take much longer to create. You’ll have to be comfortable in front of a camera and to interview experts, have a team that can set all the pages up or do it yourself.
Virtual summits are however much easier to promote and you can easily find Joint Venture partners that will help you promote your summit.
Seminars and workshops are great for building good relationships and getting clients for the long term.
You’ll want to be more tactical here and not making the common mistakes which will lead to empty rooms.
Make sure you test your methods and how you teach them, and know how you can fill a room.
4. Online Product
Probably the most common one. This is what we all want to do but starting out this can be very difficult.
Rather focus on growing your community and then creating something for them, than going directly for this and spending lots of time and money in promoting it.
5. Live Event
This obviously need more work in terms of preparation, reaching out and connecting with different people to agree on different terms, and to fill the room.
However the value from this is much better since it’s more personal to connect face to face.
The opportunities with live events are huge. From promoting your physical product or your online product to having different speakers presenting on stage, and much more.
6. Live Retreat
And to be even more personal and in depth than the live event, live retreats are the way to go.
This will probably work better if you already have a following online, some good testimonials, and a good tracking record.
These are more expensive to set up but is also a bigger investment for the people joining you.
Usually hosted in exotic locations for 3-5 days where you’ll go through a system and help them implement every steps of it, in between all the fun activities you do together.
Live retreats usually end with good relationships and one or two new mastermind groups (which are perfect for growing your business).
You don’t have to follow these steps in this order. Depending on where you are in your journey, what niche you are in, and what goals you have, you’ll do what feels right for you.
The key takeaways I’d like you to take from this post are:
- Do what it takes for you to have a budget to grow your business, even if it means having a part time job.
- Don’t have a full plate. Focus on a few things and make them good.
- Action is better than perfection.
What are your key takeaways? What’s the next thing you’re focusing on? Share your thoughts with me in the comments below.